THE FOUNDER`S JOURNAL
Some things aren´t for sale
A way of working. A standard of quality.
A way of life.
Some founders set out to become entrepreneurs. Others become entrepreneurs because there is something they feel compelled to build, preserve, improve, or carry forward. They are building something that they refuse to compromise - and that changes everything.
The business is the vehicle.
Something else is the point.
The structural foundation needed for both types of businesses is the same either way.
The decisions and the stakes rarely are.
The FOUNDER´S JOURNAL is an independent editorial publication by BARNS & BRANDS, documenting the thinking and leadership required to build - and keep - something worth protecting.
The most valuable insight is rarely found in the outcome. It's found in the decision that came before it.
A Strategy Worth Scaling
Rios of Mercedes: 170 Years of American Heritage.
A $300 wholesale boot becomes a $600 retail boot. Put that same boot on your own website and the entire relationship belongs to you. Ryan Vaughan, CEO of the Rios Family of Brands, knows this economics perfectly—and explains exactly why Rios chooses the $300 side of the equation.