The Maker´s Choice

You became a maker because you care about the craft.

You learned your craft because you wanted to make something exceptionally well. Then the business arrived.

Pricing. Customers. Visibility. Orders. Enquiries. Demand. Emails. Decisions. Social Media.

And suddenly, the business that comes with the making is the part you wish you didn't have to deal with.

The Maker’s Choice grew out of a pattern that became increasingly clear: businesses with extraordinary expertise or craft at their centre struggling with the business built around them.

It doesn’t have to be that way.

Commerce isn´t the enemy.

A business can protect your time.

It can pay for the workshop and materials.

It can allow you to make fewer, better things.

It can give you the freedom to say no.

It can help the right people find your work.

It can make it possible to keep making.

But that doesn't happen accidentally.

If you choose to be in business, the business deserves your attention, too. Not because it matters more than the craft. Because it creates the conditions in which the craft can continue.

A different way to look at the business around your making.

The Maker´s Choice offers a different perspective on what it means to be in business as a maker - and a set of questions to help you stop thinking of the commercial side of your work as something imposed upon you - and start seeing it as something you can deliberately shape.

You'll finish with a clearer understanding of:

• what you are actually trying to protect

• what you are willing to change

• what the business needs to make possible

• where commercial reality is currently asking something of you

• and which questions you need to answer next

You get to make a choice.

Maybe you don't want a business. That's a valid choice. Maybe you do. That's a choice, too. But if you decide to be in business, you can no longer treat the business as something that happens around the making.

It becomes part of what you are choosing to build.