In the equine world, your skills speak volumes - but strategy takes your business further.

Strategic guidance for equine professionals ready to build a business that works for them - with structure, clarity, and real support.

You know horses - but building a business? That’s a different story.
Long hours. Unclear pricing. Clients who don´t see the value. Most equine professionals work harder than ever — but they feel stuck.
Maybe you have tried a business course before. But if it wasn´t designed for the equine world, it probably left you overwhelmed or unsure how to apply it. What you need is not more information, it is a clear, proven framework that works for your business, your clients, your life - and the support to apply it.

Solutions for Equine Professionals

Everything you need to turn your expertise into a business that works for you - and not the other way around:

In today’s equine industry, talent and expertise alone isn’t enough. In order to cut through the noise, more is needed these days: The most successful professionals are those who not only excel in the arena but also focus on being entrepreneurs. With a valuable offer, a strong brand and a system desigend for growth, your client list expands, and your business thrives - all while staying true to who you are.

Facing all this on your own can feel challenging. That’s where we come in. With years of experience in both business development and the equine industry, we understand what it takes to create a brand that not only looks good but drives tangible results:

  • Craft an offer your dream clients say yes to. Attract people who value your work + are willing to invest — so you can work less and earn more.

  • Build a brand that reflects your expertise.
    Gain clarity, credibility, and confidence by becoming known for what sets you apart.

  • Create a presence that grows with you.
    Stop relying on word-of-mouth alone — and build a system that helps you scale without burnout.

Start here: Free LIVE session: May 6th, 3pm EST LIVE on Zoom

In this free 45-minute webinar, you'll discover the three most common mistakes that hold equine professionals back — and simple ways to turn things around.

  • Why your pricing might be keeping you stuck

  • Why great skills don’t guarantee the right clients

  • Why your communication isn't converting — and what to do instead

Walk away with clarity — and first practical steps toward building a stronger, more sustainable business.

Ready to go deeper? Choose the Path That Fits You:

  • The Pricing Workshop

    Get your pricing right — once and for all: “Pricing & Profitability” is a LIVE Workshop (2x 90 min) designed to help you finally break the cycle of undercharging, unclear pricing, and client confusion. Next Workshop starting May 20th 7pm EST. Your investment: USD 487

    MORE INFORMATION

  • Our Business Class

    A business program designed exclusively for equine professionals:A 8-week LIVE program for trainers, therapists, and other equine pros who are ready to stop guessing — and start building a business that actually works. Next BC starts June 2nd 7pm EST. Your investment: USD 2797

    MORE INFORMATION

  • Your Signature Strategy

    Whether you're looking for tailored, high-impact sessions or a focused 6–8 week deep dive, our signature solutions are designed for equine professionals ready to refine their positioning, craft a signature offer, or scale a business with clarity and confidence. Limited spots available.

    APPLY FOR 1:1 SUPPORT

  • I doubled my prices and didn´t loose a single client. Thank you!

    Steffi Schieferstein, Horse Trainer

  • I wholeheartedly recommend this to anyone ready to bring clarity and structure to their business. The value and results speak for themselves!

    Rachel Cusit, Horse Trainer

  • The external perspective was crucial for clearly defining my strengths – without "selling" myself or copying others.

    Knut Krüger, Horse Trainer

You are in the right place if you are really good at what you do, but it is not paying off yet:

You have a wealth of expertise, but others earn more than you? Do you feel like you're not living up to your potential professionally? While others, who may have less experience than you, seem to effortlessly acquire clients and sell their offerings, you ask yourself: Why isn't this working for me? What are others doing differently – and what should I do differently? How can I structure my offering so that it sells?

The truth is: Successful instructors, trainers, and other professionals don't have more talent or more technical expertise (let alone better prices!) – they simply understand the business behind their passion. Your prices are too low, but you're afraid of losing customers? Social media is eating up your time but not bringing in any customers? Your offer feels chaotic and you are selling time instead of value?

There is a different way. Success begins with understanding systems and processes. Successful professionals don't have a secret recipe—they simply understand the mechanics behind their success and have acquired not only professional expertise but also business acumen. With us, you'll discover why others grow, which levers really matter—and how to make strategic decisions that will work for you in the long run.

Our programs are designed for equine professionals who finally want to understand how to turn their knowledge into a financially stable and sustainable income.

  • You want to attract better-fit clients who truly value what you offer.

  • You’ve tried working harder… now you’re ready to work smarter.

  • You’re tired of guesswork and scattered advice.

  • You want a roadmap designed for equine professionals

  • You’re ready to treat your business like a business — without losing your values.

You have questions? Let´s break it down.

What others say

CHEVAUX NATURE

CHVX*N is a young, new brand from Hamburg, founded by Catherine Sack. Beautiful and long lasting horse blankets and saddle pads made by hand with passion and integrity. 100% natural fibres only. Thank you for trusing us with your strategy and allowing us to create a brand new look for you!

“Collaborating with you was a pleasure! Your work is highly appreciated. We can't wait to start the next project with you!”

Catherine Sack, Founder Chevaux Nature

ADRIAN HEINEN

Adrian is a vet & equine dentist, as well as hoof care and senior horse development specialist. Together, we created a new website, brochures and several social media campaigns.

RACHEL CHUSIT

“Over the past 4.5 years, I’ve invested in six different high-ticket business coaching programs, all including 1:1 support. While each one helped me progress, none brought me to the results I had hoped for, which was not only frustrating but also painful on many levels.

In this coaching, I finally understood why those previous programs didn’t deliver what they promised. I’m absolutely thrilled with the entire experience. Even though I had already learned and implemented a lot about business building, this coaching gave me invaluable new insights. I gained a fundamental understanding of how to truly structure a business, which elements are essential, and how everything interconnects—revealing why my previous “puzzle pieces” didn’t fit together.

The coaching content, structure, and delivery were all exceptional. And the cherry on top? Martina. She’s warm, patient, and incredibly skilled—a true gift. Her expertise shines through in every session, and she always met me exactly where I was. I wholeheartedly recommend this to anyone ready to bring clarity and structure to their business. The value and results speak for themselves. I am deeply grateful I had the chance to be part of this!”

Swiss Galoppers

"I appreciate Martina as a trusted strategic partner, for engaging in discussions at eye level and for her open and direct communication. Since 2019, we have been working together with BARNS & BRANDS in the areas of strategic consulting and brand development, as well as creating targeted PR and marketing campaigns for acquiring new clients.

This collaboration allows us to gradually develop our brand presence within the framework of overarching concepts and a holistic approach that can be scaled and expanded in the medium and long term. The barefoot expertise, industry connections, and in-depth knowledge make BARNS & BRANDS a valuable partner for us."

Mirko Weixelbaumer, Co-Founder Swiss Galoppers

KNUT KÜGER

"Simply describing what we offer is no longer enough to attract customers – even existing customers are moving to more media-visible offerings. Marketing experts probably see us the way we see many amateur riders who have either received completely inadequate lessons or no lessons at all. I had little idea beforehand what a collaboration would bring me, but it was the first time I truly understood the process behind customer acquisition. The outside perspective helped me define my strengths clearly—without selling myself or copying others.

Martina brings structure to your thoughts and helps you face even uncomfortable topics, because you understand why they matter. Through 1:1 coaching, I’m learning how to guide clients more intentionally—so they don’t just step into our 'store' and walk out, but stay and find what they need.

Younger colleagues often outpace us in marketing, even if they lack our expertise. But if we combine our knowledge with media and marketing skills, we can have far greater impact."**

Looking for similar results & support?

’m Martina — founder of BARNS & BRANDS, strategist, brand developer, and lifelong equestrian. I know the unique challenges of the equine industry because I’ve lived them — in the saddle and behind the scenes. For over a decade, I’ve helped companies and professionals in this field bring structure to their businesses, sharpen their positioning, and attract the right clients — all without losing sight of who they are or what truly matters.

Not quite sure if this is the right fit for you?
Here are some of the most common questions — answered:

  • Most business courses are either too generic, too focused on short-term marketing tactics, or completely overlook the realities of the equine industry. Our program is designed specifically for equine professionals who want to build a sustainable business without compromising their values — and everything is delivered live, not pre-recorded.

    In my experience, most business courses are either too generic, too focused on specific marketing campaigns or they miss industry specifics. Our programs are designed specifically for equine professionals who want to build a sustainable business without compromising their values - and all of our programs are LIVE.

  • All formats are designed to be clear, focused, and time-efficient. You don’t need more hours in the day — you need structure, strategy, and support. That’s exactly what you’ll get here.

    For the Pricing & Profitability Workshop, plan for 2 × 90-minute live sessions plus approx. 2 hours of homework.

    For the Business Class, set aside 90 minutes per week for live calls (or replays), plus around 60 minutes for homework exercises.

  • You are welcome no matter where you live. Please note that most events will take place weekdays around 7pm EST.

  • Absolutely. If you’re planning to launch or still shaping your offer, this will help you start strong, avoid common mistakes, and build a professional foundation from the start.

    • The Business Clarity Call is a one-time, 60-minute session to get unstuck quickly and walk away with clear next steps.

    • The Signature Strategy is a deeper 1:1 process to design or refine your full business model — your offer, brand, positioning, and growth strategy.

    • The Business Class is a guided group program with a clear framework, built for professionals ready to take their business to the next level with structured content and ongoing support.

  • Yes. Many professionals start with a Clarity Call and move on to the Business Class or the Signature Strategy after. If you’re unsure where to start, book a free call — we’ll figure it out together.

  • Yes — but not in a superficial way. You’ll learn how to position yourself professionally, build trust with the right clients, and communicate your value clearly — without needing to become a “marketing person.”

  • Not at all. The content is relevant to equine professionals across markets. Sessions can be held in English or German — whichever you prefer.

Still have questions?
Let´s talk.

If you're still unsure, let's take 15 minutes to connect personally. I’ll help you figure out what next step makes the most sense for you. In this complimentary 15-minute call, we'll discuss your goals and and see whether working together is the right move for your business. A no-pressure opportunity to determine if we're the right fit to help your business thrive.

I look forward to connecting with you!