In the equine world, your skills speak volumes -
but strategy takes your business further.
Strategic guidance for equine professionals ready to build a business that works for them
- with structure, clarity, and real support.
You know horses - but building a business?
That’s a different story.
Long hours. Unclear pricing. Clients who don´t see the value.
Most equine professionals work harder than ever — but they feel stuck. Maybe you have tried a business course before.
But if it wasn´t designed for the equine world. But if it wasn´t designed for the equine world, it probably left you overwhelmed or unsure how to apply it. What you need is not more information, it is a clear, proven framework that works for your business, your clients, your life - and the experienced support to apply it.
Solutions for Equine Professionals
Everything you need to turn your expertise into a business that works for you -
not the other way around.
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Craft an offer your dream clients say yes to. Attract people who value your work and are willing to invest — so you can work less and earn more.
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Build a brand that reflects your expertise.
Gain clarity, credibility, and confidence by becoming known for what sets you apart. -
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Create a presence that grows with you.
Stop relying on word-of-mouth alone — and build a system that helps you scale without burnout.
Start here: Free LIVE session: May 6th, 3pm EST LIVE on Zoom
“TOP 3 BUSINESS MISTAKES EQUINE PROFESSIONALS MAKE
In this free 45-minute webinar, you'll discover the three most common mistakes that hold equine professionals back — and simple ways to turn things around.
Why your pricing might be keeping you stuck
Why great skills don’t guarantee the right clients
Why your communication isn't converting — and what to do instead
Walk away with clarity — and first practical steps toward building a stronger, more sustainable business.
Ready to go deeper? Choose the Path That Fits You:
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Get your pricing right — once and for all: Pricing & Profitability
A 2-hour live workshop to help you finally break the cycle of undercharging, unclear pricing, and client confusion. You ready?
Next Workshop starting May 20th 7pm EST. Your investment: USD 487 -
A business program designed exclusively for equine professionals
Our Business Class is an 8-week LIVE program for trainers, therapists, and other equine pros who are ready to stop guessing — and start building a business that actually works. Next BC starts June 2nd 7pm EST. Your investment: USD 2797
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Signature Strategy I 1:1
A six week, 1:1 branding & growth process (weekly ZOOM sessions), designed to craft your signature offer for scalability and profit beyond trading your time for money. Spots are limited. Your investment: USD 5.420
“In today’s equine industry, talent and expertise alone isn’t enough. In order to cut through the noise, more is needed these days: The most successful professionals are those who not only excel in the arena but also focus on being entrepreneurs. With a valuable offer, a strong brand and a system desigend for growth, your client list expands, and your business thrives - all while staying true to who you are.
Confronting all this on your own can feel challenging. That’s where we come in. With years of experience in both business development and the equine industry, we understand what it takes to create a brand that not only looks good but drives tangible results. Whether you’re just starting out or ready to elevate your business to the next level, our business class is for you if you know there is a better way - that you just haven´t tapped into it - yet.”
You're really good at what you do, but it is not paying off yet?
There is a better way…
You have a wealth of expertise, but others earn more than you? Do you feel like you're not living up to your potential professionally? While others, who may have less experience than you, seem to effortlessly acquire clients and sell their offerings, you ask yourself: Why isn't this working for me? What are others doing differently – and what should I do differently? How can I structure my offering so that it sells?
The truth is: Successful instructors, trainers, and other professionals don't have more talent or more technical expertise (let alone better prices!) – they simply understand the business behind their passion. And that's exactly where our BUSINESS CLASS comes in. Your prices are too low, but you're afraid of losing customers? Social media is eating up your time but not bringing in any customers? Does your offering feel chaotic, selling time instead of value? Do you feel like you have to do everything, but not enough sticks?
Success begins with understanding business systems and processes. Successful professionals don't have a secret recipe—they simply understand the mechanics behind their success and have acquired not only professional expertise but also business acumen. The BARN NET BUSINESS CLASS gives you precisely this understanding. You'll discover why others grow, which levers really matter—and how to make strategic decisions that will work for you in the long run.
A business program for equine professionals who finally want to understand how to turn their knowledge into a financially stable and sustainable income.Week 1
🐴 Why some professionals are successful - and others aren´t
The mechanics behind successful growth in the horse industry and which factors determine long-term success - and what that has to do with you.
A BUSINESS CLASS, exclusively designed for equestrian professionals:
A 9 week group journey with weekly LIVE sessions towards more, clarity, structure & success in business
Week 2
🐴 Offer and positioning:
Why your knowledge isn't paying off yet, how to properly define your unique selling proposition, why your offers aren't selling yet, and how to change that. No more chaotic one-to-one sales!
Week 3
🐴 Understanding customers, managing inquiries:
The 3 customer types in the horse industry – and how to address them specifically; the psychology behind purchasing decisions; how to efficiently convert inquiries into bookings
Week 4
🐴 Making your business financially stable:
The biggest financial mistakes horse professionals make – and how to avoid them; Pricing & profitability – including an Excel template for your calculations – prices that work for you and your customers, as well as long-term security.
Week 5
🐴 Marketing on purpose:
The biggest misconceptions about social media and marketing; How to make yourself visible without compromising; Your first strategic marketing plan. More visibility, less stress.
Woche 6
🐴 From “I have to sell” to “customers come to me”:
The art of building trust – and why it changes everything; How to win new customers and generate more revenue with existing ones.
Week 7
🐴 Automation & processes:
How to maximize your time without overworking yourself; Smart workflows for horse professionals; Time management for a better work-life balance..
Week 8
🐴 Branding – How to be perceived as an authority: Why some trainers are considered "experts" – and others aren't. Your first steps toward branding.
Week 9
🐴 Scaling & growth strategies: Your long-term business plan; How to optimize your revenue regardless of time and location and tap into new sources of income.
🔥 In addition to all weekly LIVE sessions, there will be an accompanying WORKBOOK filled with excercises & homework. Important: The BUSINESS CLASS doesn't promise immediate results! But it will help you think through your business strategically, make well-founded decisions, plan for a sustainable, stable business, and find the right partners, offers, and tools that can provide you with professional support.
Visibility is responsibility for horse welfare
If there's one thing that drives me, it's making valuable ideas and people visible – for horses and for the industry. For over ten years, I've been working at the interface between strategy, conception, and communication in the horse world. It's striking again and again: There are so many great trainers and instructors with enormous knowledge, experience, and substantial expertise that the horse world desperately needs – but very few people know them.The truth is: Anyone who works independently as an instructor or trainer today is an entrepreneur – whether they like it or not. Horse welfare is also a question of visibility. Because if the right people aren't seen & heard, they can't change anything. That's precisely why BARN NET – and the BARN NET BUSINESS CLASS – exist.
There are countless business coaching programs. Some are very good – and some are not. Every day, Instagram and other platforms tell you what you need to be successful with your business. But all of that is of little to no use unless you truly understand the mechanics behind a stable business. The BARN NET BUSINESS CLASS is different.
Just as precise, solid basic training is the foundation for every horse, you too need a clear understanding of the building blocks that make your business successful – from positioning to pricing, your offerings to the right visibility.
We don't build anything overnight in the Business Class. But we ensure that you make the right decisions for your own path with knowledge and clarity. I'm excited to join you in the BARN NET BUSINESS CLASS. Let's start structuring your knowledge so that it finally pays off financially.
Martina Vogt, Founder of BARNS & BRANDSThis is for you, if:
Join today.
Credentials
“Collaborating with you was a pleasure! Your work is highly appreciated.
We can't wait to start the next project with you!”
Catherine Sack, Founder Chevaux Nature
CHEVAUX NATURE
CHVX*N is a young, new brand from Hamburg, founded by Catherine Sack. Beautiful and long lasting horse blankets and saddle pads made by hand with passion and integrity. 100% natural fibres only. Thank you for trusing us with your strategy and allowing us to create a brand new look for you!
ADRIAN HEINEN
Adrian is a veterinairan & equine dentist, as well as hoof care and senior horse development specialist. Together, we created a new website, brochures and several social media campaigns.
RACHEL CHUSIT
“Over the past 4.5 years, I’ve invested in six different high-ticket business coaching programs, all including 1:1 support. While each one helped me progress, none brought me to the results I had hoped for, which was not only frustrating but also painful on many levels.
In this coaching, I finally understood why those previous programs didn’t deliver what they promised. I’m absolutely thrilled with the entire experience. Even though I had already learned and implemented a lot about business building, this coaching gave me invaluable new insights. I gained a fundamental understanding of how to truly structure a business, which elements are essential, and how everything interconnects—revealing why my previous “puzzle pieces” didn’t fit together.
The coaching content, structure, and delivery were all exceptional. And the cherry on top? Martina. She’s warm, patient, and incredibly skilled—a true gift. Her expertise shines through in every session, and she always met me exactly where I was. I wholeheartedly recommend this to anyone ready to bring clarity and structure to their business. The value and results speak for themselves.
I’m deeply grateful I had the chance to be part of this!”
Rachel Chusit
KNUT KÜGER
"We give riding lessons, organize courses, and also have the knowledge to do so. But simply describing what we offer is no longer enough to attract customers – even existing customers are moving to more media-visible offerings. Marketing experts probably see us the way we see many amateur riders who have either received completely inadequate lessons or no lessons at all.
I had little idea beforehand what a collaboration would bring me.
But it showed me for the first time the processes behind successful customer acquisition. The external perspective was crucial for clearly defining my strengths – without "selling" myself or copying others.
Martina brings structure to one's own thoughts and engages one in such a way that one engages with even uncomfortable topics – because one understands why they are crucial to success. Through 1:1 coaching, I'm slowly beginning to understand how we can guide customers in a targeted manner so that—to put it in a supermarket analogy—they enter the produce section instead of leaving our "store" immediately after entering. We should take advantage of such opportunities.
Our younger colleagues often outpace us with media and marketing expertise, even though they don't have our specialist knowledge. My generation of trainers needs all of these components—specialist knowledge, professional experience, and media and marketing expertise—then we're the ones who can make an even greater impact."What others say
"I value Martina as a challenging partner, for engaging in discussions at eye level and for her open and direct communication. Since 2019, we have been working together with BARNS & BRANDS in the areas of strategic consulting and brand development, as well as creating targeted PR and marketing campaigns for acquiring new clients. This collaboration allows us to gradually develop our brand presence within the framework of overarching concepts and a holistic approach that can be scaled and expanded in the medium and long term. The barefoot expertise, industry connections, and in-depth knowledge make BARNS & BRANDS a valuable partner for us."
Mirko Weixelbaumer, Swiss Galoppers